Social Commerce App CardBlanc Puts A Shopping Mall On Your Phone

TechCrunch

CardBlanc, a new e-commerce application targeting millennial spenders officially launched today, introducing a financial platform for easier mobile checkout combined with social activity similar to what you’d see on sites like Pinterest or Wanelo. The effort, which involves an iOS app and virtual payment card backed by PayPal, aims to turn product discovery into real-world purchases by allowing users to not only see what their friends “like,” but also what they’re actually buying.

To use CardBlanc, consumers just download the app to their phones and set up an account. The “card” provided is merely a front-end to a PayPal account for now, but co-founder and CEO Tina Hay says they want to open up to more funding sources in the future, including credit and debit cards.

In the meantime, however, users can load funds onto their virtual cards by transferring from their bank accounts, or they can simply use their…

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