Why Founders Should Know How to Code

Steve Blank

By knowing things that exist, you can know that which does not exist.”
Book of Five Rings

A startup is not just about the idea, it’s about testing and thenimplementing the idea.

A founding team without these skills is likely dead on arrival.

—-

I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. Dave was building a mobile app for matching college students who needed to move within a local area with potential local movers. He described his idea like “Uber for moving” and while he thought he was making real progress, he needed some advice.

Customer Discovery
As the farm fields flew by on the interstate I listened as Dave described how he translated his vision into

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