Refinery’s insight into some of the big FashionTech companies.


And after L’Oreal’s new app Makeup Genius they are looking at other BeautyTech innovators.

Link #2

Fashonista gives a list of some of the BeautyTech they have noticed, it is all very mod. Check it out

And HERE is a look back at what Fashionista said about FashionTech last year… How are these companies doing now?

Messaging gets a virtual reality twist with new app Traces


The day has arrived, perhaps sooner than you’d predict: The messaging craze has gotten its own virtual reality upgrade. And no, it’s not some weird birth child out of the Facebook-Oculus Rift lab.

Not content to compete with the simple sharing of the Snapchats and the WhatsApps, British neuroscientist Dr. Beau Lotto conceived of Traces. It’s an interactive app where users can only see notes from their friends when they’re standing in a particular place. Geolocation meets messaging meets augmented reality meets tech brains everywhere exploding.

If you can get over the Silicon Valley-ness of the whole concept, the app is a window into marketing and communication in the future, and perhaps has something to do with Facebook’s purchase of Oculus Rift. It’s also just really cool.

Users select a contact, then add whatever media they want to their message. That can be a piece of music, text, a…

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